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This booklet set is intended to be given as a gift, but the challenge is to design something that someone would want to keep.
Typography and editorial design has always fascinated me. So the challenge of taking a speech and setting it beautifully into a booklet, very much appealed to me. This is a booklet set that would be given as a kind of gift. Created by using the principles of advanced typography learned in a class, the content was taken from an LDS conference.
The challenge was to create something that people wouldn’t just throw away. It would be like a gift, that they would want to keep.
Using principles of layout and typographic design, these booklets were created carefully to make the reading portion less of a chore.
Layout
In an effort to make them feel like more of a set, I tried to keep the same grid, and the same cover color in the full spread. There were a few minor things that I changed from booklet to booklet, but overall they’re similar as to give a sense of familiarity.
The hope is that as the reader goes through the booklet set they will have a sense of continuity, but still have a sense or feeling of freshness.